Category: E-Books

Marketing Management 15th Global Edition (PDF) by Kotler & Keller For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing every

Jim E. Riviere, PhD, DVM, DSc (hon), ATS, is Distinguished Professor and Director for the Center for Chemical Toxicology Research and Pharmacokinetics with the Department of Population Health and Pathobiology, College of Veterinary Medicine at North Carolina State University. He is also Editor for the Journal of Veterinary Pharmacology and

Films achieve their effects with sound as well as images. An ideal textbook for introductory film music courses Hearing the Movies: Music and Sound in Film History (PDF) brings music into the context of sound, and sound into the context of the whole film. The textbook explores film sound in

Discover Sociology: Core Concepts (PDF) explores sociology as a discipline of curious minds, with the conceptual, theoretical, and empirical tools needed to analyze, understand, and even change the world — all in a more streamlined format. It is adapted from Discover Sociology, 3rd Edition (also available), and offers in-depth coverage

Legal Environment of Business A Managerial Approach: Theory to Practice, 3rd Edition (PDF) emphasizes connecting the gap between understanding legal doctrines that influence the business environment and how business managers and owners use legal insight to restrict liability and manage risk. Its distinct approach emphasizes on using teaching features simulations