As a master teacher, John Santrock associates students with the latest research and real-world application, helping college students see how developmental psychology plays a role in their own lives and upcoming careers. In A Topical Approach to Life-Span Development, 10th edition, (PDF), author Dr. J. Santrock has continued his commitment to
With its modern chapter organization and new “Focus on Genomics” boxes, iGenetics: A Molecular Approach (PDF) reflects the increasing molecular emphasis in today’s experimental study of genes while helping college students develop an appreciation for classic experiments and problem-solving skills. Although molecular topics are presented first, instructors can assign the
Saladin and McFarland’s Essentials of Anatomy & Physiology 2e (PDF) is an etextbook that blends up-to-date science, high-quality art, stimulating writing, and cutting-edge educational technology to provide the college students with the most effective teaching and learning program available in the one-semester anatomy and physiology courses. The distinctive pedagogy of
In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management
Packed with everyday examples of statistics in the real world, Healey’s Statistics: A Tool For Social Research 10th edition (PDF), provides a reader-friendly introduction to the fundamental concepts of stats and their practical application to a wide variety of contemporary social issues. Using myriad real examples of statistics from daily