Category: E-Books

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Bennett-Alexander and Hartman’s Employment Law for Business, 8th edition, (PDF), addresses law and employment decisions from a managerial perspective. It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law

When it comes to explaining basic economic principles by drawing on current economic issues and events, there is no one more helpful than New York Times columnist and Nobel laureate Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Microeconomics, 5th Edition, (PDF), Krugman and Wells’ signature storytelling

Milestones in European Housing Finance (PDF) presents evidence on how housing finance markets developed across Europe. The aim of the text is to bring together latest material from across Europe which will help to explain (i) how national housing finance markets have dealt with the trials of privatization and deregulation

Principles of Microeconomics, 6th edition (PDF) caters to a single semester introductory unit in Microeconomics. The latest 6th edition of this textbook continues to emphasize important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors’ philosophy of showing university students the power of