Category: E-Books

Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,

Highly Commended at the British Medical Association Book Awards 2016 Postgraduate Haematology, 7th Edition, (PDF) provides the latest knowledge of the clinical, pathogenesis and laboratory features, management, and treatment of a broad range of blood and bone marrow disorders in a brief and user-friendly style. A companion website includes tables

Professional Nursing Concepts: Competencies for Quality Leadership, 4th Edition, (PDF) takes a patient-centered, traditional approach to the topic of nursing education. A perfect text for teaching students how to transition from the classroom to practice, it emphasizes the core competencies for health professionals as determined by the Institute of Medicine

Built on the keystones of rhetoric, Everyone’s an Author, 2nd edition, (PDF) provides a strong base for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with video, sound and images. It shows students that the rhetorical skills

A modern approach to macroeconomics – Williamson’s Macroeconomics 5th edition (PDF) uses a thoroughly modern approach by showing college students how to build macro economic models from micro economic principles. This approach helps to make the textbook consistent with the way macroeconomic research is conducted today. NOTE: This is the