Category: E-Books

This new contribution from AP® teacher Karen Waples and college professor Scott Abernathy is tailor-made to help students and teachers transition to the redesigned AP U. S. Government and Politics course. Carefully aligned to the course framework, American Government: Stories of a Nation: For the AP Course (PDF) is loaded

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

This magistral treatise approaches the integration of psychology through the study of the multiple causes of normal and dysfunctional behavior. Causality is the focal point reviewed across disciplines. Using diverse models, the ebook Unifying Causality and Psychology: Being, Brain, and Behavior (PDF) approaches unifying psychology as an ongoing project that

Fundamentals of Photonics, 3rd Edition, (PDF) is a self-contained and up-to-date introductory-level textbook that comprehensively surveys this rapidly expanding area of engineering and applied physics. Featuring a blend of theory and applications, coverage covers detailed accounts of the primary theories of light, including ray optics, electromagnetic optics, wave optics, and

Nursing Informatics and the Foundation of Knowledge 4th Edition (PDF) teaches nursing students current issues, the history of healthcare informatics, basic informatics concepts, and health information management applications. This comprehensive downloadable textbook includes the building blocks of informatics through complicated topics such as bioinformatics, data mining, and system development. The