Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and
Guide university students through complex material with a proven learning goal system. This system—a hallmark feature of Principles of Managerial Finance 14th edition (global) — weaves pedagogy into concepts and practice, giving university students a roadmap to follow through the textbook and supplementary tools. In Principles of Managerial Finance, 14th Global
Essentials of Organizational Behavior 14th edition (global) teaches students and readers how to interact and communicate within organizations, through real-world scenarios. The etextbook offers comprehensive coverage of key organizational behavior (OB) concepts, making each lesson engaging and easy to absorb. Students can use the ebook’s concepts to apply what they
Weygandt’s Financial Accounting, 9th Edition (PDF) offers a more in-depth introduction to financial accounting with a continued focus on real and relevant examples based on everyday life. The goal of this etextbook is to help readers further understand the fundamental concepts necessary to use accounting effectively today, as well as
Designing Digital Systems With SystemVerilog, (PDF) is for a university sophomore/freshman course on digital logic and digital systems design. Furthermore, the SystemVerilog language is intertwined throughout the text, providing both new learners and also existing digital logic designers an introduction to the SystemVerilog language and its use for designing digital