Category: E-Books

What does ‘if’ mean? It is one of the most repeatedly used words in the English language, in itself a symbol of the significance of conditional thinking to human cognitive life. We ask conditional questions, make conditional statements, and issue conditional orders. We need to think and talk for the

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Exceptionally well-loved by students and instructors who’ve used it, Janet Belsky’s textbook, written in her signature interesting style and voice, provides a fresh, remarkably brief way to comprehend the experience of human development throughout the lifespan. Experiencing the Lifespan, 4th Edition, (PDF) gives students a practical and immediate grounding in

Rereading America: Cultural Contexts for Critical Thinking and Writing 11th edition (PDF) remains the most widely adopted ebook of its kind because it works: instructors tell us time and again that they have watched their class students grow as critical thinkers and writers as they grapple with Rereading America 11e‘s

A Companion to Bioethics, 2nd Edition, (PDF) fully revised and updated to show the current issues and developments in the field, includes all the material that the reader needs to comprehensively grasp the ideas and debates involved in bioethics. Topics are clearly and captivatingly presented by internationally renowned bioethicists Now