Category: E-Books

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

The most practical, accessible, and affordable introduction to moral reasoning and ethical theory. Beginning Ethics: An Introduction to Moral Philosophy (ePub/PDF) provides college students with the theoretical and logical tools they need to navigate the ethical quandaries in their daily lives. Clear writing, practical pedagogy, an emphasis on critical thinking,

Explore the changing nature of the West – The West: Encounters and Transformations 5e (PDF) examines the changing nature of Western civilization — helping college students to understand how the definition of the ‘West’ has both transformed and evolved throughout history. Focusing on the central theme of cultural encounters, authors

Lifespan Development, 7th Edition, (PDF) by Helen L. Bee and Denise G. Boyd comprehensibly and accessibly addresses the most critical concepts of development. Through their interesting writing style, the authors have made more abstract material about developmental theories approachable to students. Students will appreciate both the applied nature of this title

The Experience of Meaning in Life: Classical Perspectives, Emerging Themes, and Controversies (PDF) provides an in-depth exploration of the burgeoning field of meaning in life in the psychological sciences, covering conceptual and methodological issues, core psychological mechanisms, cognitive, environmental and personality variables and more. Review “The editors of The Experience