This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly
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Our world and bodies are becoming increasingly polluted with chemicals capable of interfering with our hormones and thus, possibly, our present and future mental and neural health. As authors Scott Belcher and Heather Patisaul outline, there is a large lack of data and evidence in this causal relationship, which begs a
The clear, respected, recognized best-seller in the market, Jerry Burger’s Personality 10th edition (PDF) is a solid mid-level ebook that fuses the best of research-based and theory-based instruction to give college students an illuminating introduction to the subject. Burger pairs “application, theory, and assessment” chapters with chapters that describe the
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