Category: E-Books

Penned by well-known experts in the field, this first systematic overview of multiferroic heterostructures condenses the latest developments, first presenting the fundamental mechanisms, including multiferroic materials synthesis, structures and mechanisms, before moving on to look at device applications. The resulting text, Integrated Multiferroic Heterostructures and Applications (PDF) provides insight and

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

From classical conditioning, habituation, and instrumental conditioning to stimulus control, aversive control, and their applications to the study of cognition, this learning and behavior textbook The Principles of Learning and Behavior, 7th edition, (PDF) provides a comprehensive introduction to the elementary forms of learning that have been the focus of

Sound knowledge of cardiovascular physiology is fundamental to understanding exercise performance, cardiovascular disease, and many other aspects of human physiology. Cardiovascular physiology is a major component of all undergrad courses in biomedical science, physiology, and medicine, and this popular introduction to the subject, Levick’s Introduction to Cardiovascular Physiology 6e (PDF)

Media & Culture: An Introduction to Mass Communication 11e (PDF) is the #1 introduction to mass communication textbook, is at the forefront of this dynamic course’s ever-changing world, addressing the most current issues of our time, such as the proliferation of fake news, the #metoo movement, the use and abuse