Category: E-Books

Brain and Behavior: A Cognitive Neuroscience Perspective (PDF) addresses the main aims of cognitive neuroscience, seeking to explore the brain not only by its components but also by their functions. It emphasizes the principles, discoveries, and remaining question marks of modern cognitive neuroscience. Brain and Behavior covers an extensive swath

In a fast-changing, increasingly social and digital marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing 17th global edition (PDF) helps university students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make brands and products an integral

Prepares University Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favours justification, reasoning, and applications that work, The Practice of Public Relations 13th edition (global) prepares college/university students for contemporary public relations (PR) work in the changing landscape

The current volume, Advances in Psychology and Law: Volume 4, (PDF) consists of up-to-date review articles on topics relevant to psychology and law and will be of current interest to the field. Notably, the majority of these topics are currently inviting a great deal of research and public policy attention

The Regional Geography of Canada, 7th Edition, (PDF) divides Canada into six geographic regions: Ontario, Quebec, Western Canada, British Columbia, Atlantic Canada, and the Territorial North. Every region has particular regional geography, population, history, and unique location. These features have determined every region’s character, set the direction for its development,