Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for
For over a quarter-of-a-century, no other textbook has explained the link between microbiology and human disease states better than Sherris Medical Microbiology, 7th Edition, (PDF). Through an engaging, vibrant approach, this classic gives readers a solid grasp of the significance of etiologic agents, epidemiology, the pathogenic processes, and the basis
Imagining Sociology: An Introduction with Readings 2nd Edition (PDF) is an innovative and fresh introduction to the field of sociology that uniquely features carefully curated readings incorporated into every chapter. This fully revised 2nd edition is packed with current examples, lively discussions, and thought-provoking activities that will kindle students’ sociological
Select nursing interventions with the ebook that standardizes nursing language! Nursing Interventions Classification (NIC), 7th Edition (ePub) provides a research-based clinical tool to help you choose appropriate interventions. It defines and standardizes the knowledge base for nursing practice as it communicates the nature of nursing. More than 550 nursing interventions
Hutchison’s Clinical Methods: An Integrated Approach to Clinical Practice 24th Edition (PDF), first published more than a century ago, is the classic etextbook on clinical skills. It provides an outstanding source of learning and reference for postgraduate doctors and undergraduate medical students. It seeks to teach an integrated approach to