A longtime favourite with millions of readers, Looking Out, Looking In, 15th Edition (PDF) maintains its market-leading tradition of linking the latest theory and research to students’ everyday lives. Its accessible approach motivates college students to learn and apply communication principles in both personal relationships and professional ones on the
Ratten’s Sport Entrepreneurship and Public Policy: Building a New Approach to Policy-making for Sport, (PDF), redefines the traditional general approach to sport policy by taking up an entrepreneurial perspective. The respective chapters, all written by reputed experts, associate a fragmented collection of treatises on entrepreneurship, public policy, and sports entrepreneurship
Ice Mechanics for Geophysical and Civil Engineering Applications, (PDF) offers the tools and concepts of ice mechanics, along with examples of their application in the fields of glaciology, civil engineering, and climate research in cold regions. It begins with an account of the most important physical properties of sea and
Build valuable skills that are in high demand in today’s businesses with Camm/Cochran/Ohlmann/Fry/Anderson/Sweeney/Williams’ market-leading Essentials of Business Analytics 3rd edition (PDF). College students master the full range of analytics while strengthening predictive, descriptive and prescriptive analytic skills. Great real-world examples and visuals help illustrate the data and results for each
Managerial Accounting 4th Edition (PDF) engages and encourages students by presenting accounting in the context of recognizable companies such as Toyota, Apple, Starbucks etc Helps Students Become Better Problem Solvers by putting their skills to the test using a robust end of chapter content, along with Demonstration Cases and Skills