Category: E-Books

Who rules political parties? Current insurgent campaigns, like those of Donald Trump and Bernie Sanders, have thrust this critical question to the center of political debate for casual scholars and observers alike. Still, the dynamics of modern party politics remain inadequately understood. Declarations of either elite control or interest group

American Government And Politics Today: The Essentials, 2017-2018 Edition (PDF), inspires college students to join the exciting process of being active, informed citizens. Concisely organized, unbiased, and updated with Election 2016 coverage, the textbook’s fundamental theme continues to be the importance of participating in active citizenship, emphasizing critical thinking about

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

The pocket-sized handbook (in this case, an e-Book in PDF format) that does the work of a full-sized handbook, The Little Seagull Handbook 3rd edition (PDF) is now with a brand new section on editing the errors that matter. Most ebooks include chapters on various general writing subjects (e.g., the

Get a solid understanding of today’s corporate finance and financial management with Brigham/Houston’s market-leading Fundamentals of Financial Management, 10th Concise Edition, (PDF). This exceptional balance of the latest theory and hands-on applications introduces readers to corporate finance with a focus on the concept of valuation throughout and Time Value of