Category: E-Books

In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management

An accessible and clear introduction to the elements of logic, with a wealth of exercises and problems. Most students learn logic by practicing it — by analyzing existing arguments, working through problems, and constructing their own arguments in plain language and symbolic notation. The Art of Reasoning: An Introduction to Logic

Statistics for the Behavioral Sciences 10e by Frederick J Gravetter, Larry B. Wallnau — Statistics is among the most practical and essential courses that you’ll take, and a major goal of this popular text is to make the task of studying statistics as simple as possible. Straightforward instruction, built-in studying aids,

For 60 years, CURRENT Medical Diagnosis and Treatment 2021, 60th Edition, (PDF)—the flagship volume of the prominent Lange medical series—has been delivering the authoritative information students, clinicians and residents need to build their medical knowledge, expertise, and confidence. Featuring the latest clinical developments in all facets of medicine and complete

Written by a leading scholar and award-winning teacher Julia T. Wood, INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 8th edition (PDF) relates skills and theory directly to college students’ everyday interactions as it delivers a solid introduction to interpersonal communication. Completely up to date, the new 8th Edition integrates the latest communication research,