Category: E-Books

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

A Practical Focus on the Concepts and Skills Essential to Your Success With an accessible, student-friendly and clear approach, Videbeck’s Psychiatric Mental Health Nursing, 8th edition, (PDF) clarifies challenging concepts and helps you build a foundation for working successfully with clients experiencing mental health challenges regardless of care setting. The

Bent-Shaped Liquid Crystals: Structures and Physical Properties (PDF) offers insight into the recent developments in the research on liquid crystals formed by bent-shaped mesogens. After a historical introduction, the expert authors discuss various kinds of mesophase structures formed by bent-shaped molecules. This ebook Bent-Shaped Liquid Crystals dedicates most of its

Drugs During Pregnancy and Lactation, 3rd Edition, (PDF) is a reliable and quick reference for all those working in disciplines related to fertility, lactation, pregnancy, child health, and human genetics who recommend or supply medicinal products, and to those who assess health and safety risks. Each chapter covers twofold information

Prosocial Leadership, (PDF) explores the behavioral phenomenon that is intended to help in the benefit of others, known as prosocial behavior. The author integrates eight years of quantitative and qualitative research to describe and delineate the antecedents to prosocial leadership and arrange these findings into a comprehensible model for prosocial