Category: E-Books

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

How do many categories of people come to be seen as “different”? What does difference mean at the level of the individual, social institutions, or society? How does being “different” affect people’s lives? What difference does “difference” make? The Meaning of Difference: American Constructions of Race and Ethnicity, Sex and

M: Business, 6th Edition, (PDF) is designed to be concise lean, and flexible its cutting-edge approach allows you to cover topics at the depth you want with an incomparable mixture of exciting new content and resources supporting active learning. M: Business characterizes the best value available in the short Introduction

The gold benchmark for today’s marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice. The world of marketing is changing daily –and in order for students to have a competitive edge, they need an ebook that reflects

Gain the understanding of business to become a more informed consumer, better employee, and even a successful business owner with Pride/Hughes/Kapoor’s Foundations Of Business, 6th Edition (PDF). Every feature has been evaluated by business students and experienced instructors, like you. New activities and applications guide you in applying important concepts.