Packed with everyday examples of statistics in the real world, Healey’s Statistics: A Tool For Social Research 10th edition (PDF), provides a reader-friendly introduction to the fundamental concepts of stats and their practical application to a wide variety of contemporary social issues. Using myriad real examples of statistics from daily
Now in Exploring Medical Anthropology, 4th Edition, (PDF) provides a brief and engaging introduction to medical anthropology. It offers competing theoretical perspectives in a balanced fashion, emphasizing points of conflict and convergence. The author’s personal research experiences and concrete examples are used to describe some of the discipline’s most important
Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,
Legendary designer Ellen Lupton explains the creative process in another essential graphic design ebook. Graphic Design Thinking, (PDF) examines a variety of techniques to stimulate fresh thinking to arrive at viable and compelling solutions. Every approach is explained with a concise narrative textbook followed by a number of visual demonstrations
Kinesiology for Occupational Therapy, 3rd Edition, (PDF) includes the theoretical background for understanding the kinematics and kinetics of normal human physiological movement. Every specific joint is evaluated in terms of musculoskeletal function, movements possible, and an overview of pathology that may develop. Dr. Melinda Rybski includes four occupational therapy theories