Category: E-Books

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards

Written for the more concise course, Tropp’s Principles of Molecular Biology (PDF) is modeled after Burton Tropp’s successful Molecular Biology: Genes to Proteins and is appropriate for the sophomore level course. The expert author begins with an introduction to molecular biology, discussing what it is and how it relates to

The Exploring Microeconomics 4th Canadian edition (PDF) delivers a strong foundation in economic principles through a spirited writing style and an applied approach, which help build comprehension and confidence while learning challenging concepts. Complete with a modular format where every chapter is broken into bite-sized sections, this resource promotes retention

Mental Health Concepts and Techniques for the Occupational Therapy Assistant, 5th Edition, (PDF) of Mary Beth Early’s best-seller remains the only resource specifically developed to prepare occupational therapy assistant students to work successfully with clients with mental health issues across all practice settings. Packed with up-to-date, evidence-based practice information and

Thoroughly revised for currency and with exciting new practical examples throughout, this popular text offers the tools, practice, and fundamental knowledge for success in the biotech staff. With its balanced coverage of fundamental cell and molecular biology, basic techniques, historical accounts, new advances, and hands-on applications, the Introduction to Biotechnology,