Category: E-Books

Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of textbooks, this Global Marketing 9th global edition (PDF) by Keegan and Green builds on the tradition and successes of previous editions. Its strategic and environmental approach outlines the major dimensions

Culture Counts, 4th Edition, (PDF) is a brief introduction to anthropology focusing on the concept of culture. With this textbook, you will gain a better understanding of the world today and how you can interact cross-culturally, solve problems, and effect positive change. The authors draw you into the ebook’s concepts

This unique textbook, A Conceptual Guide to Statistics Using SPSS (PDF), helps college students develop a conceptual understanding of a variety of statistical tests by linking the ideas learned in a statistics class from a traditional statistics textbook with the computational steps and output from SPSS. Each chapter begins with

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, 4th Edition, (PDF)

Comprehensive coverage of mathematical statistics — with a proven approach Introduction to Mathematical Statistics 8th edition (PDF) by Hogg, McKean, and Craig enhances college student comprehension and retention with numerous great and illustrative exercises and examples. Classical statistical inference procedures in testing and estimation are explored extensively, and the textbook’s