Category: E-Books

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Mixed-Species Forests: Ecology and Management, (PDF) provides a detailed overview of the present state of knowledge concerning the ecology and management of structurally and compositionally diverse forests. It gives answers to central questions such as: Do the ecological features of mixed-species stands also translate into economic differences between monocultures and

The Internet, Warts and All asks questions. Why are government digital policies so frequently out of touch and counter-productive? Why is surveillance law ineffective and problematic – and often defeated in court? Do companies like Facebook and Google actually care about freedom of speech? Is ‘fake news’ something that can

Intermediate Microeconomics With Calculus (PDF) by Hal Varian is very rigorous and modern―now with calculus integrated into the main textbook. The #1 textbook is still the most modern presentation of the subject and gives college students tools to develop the problem-solving skills they need for the course, and beyond. NOTE:

Analysis and Design of Networked Control Systems under Attacks, (PDF), embraces a systematic view of the control systems in cyber-physical systems including the security control of the optimal control system, quantify the effect of the Denial-of-Service attacks on the optimal control system, security control of the non-cooperative game system and the