Category: E-Books

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

This ebook, Learning & Behavior, 8th Edition, (PDF), reviews how animals and humans learn and how their behaviors are changed as a result of learning. It describes the most important principles, controversies, theories, and experiments that pertain to learning and behavior that are applicable to diverse species and different learning

Recognized as the market-leading textbook for investment courses, Investments, 9th Canadian Edition (PDF) continues to provide material in a framework that is organized by a key core of consistent fundamental principles. The authors have removed unnecessary mathematical detail and concentrate on the intuition and insights that will be helpful to

James Stewart’s Single Variable Calculus, Early Transcendentals, 9th Edition, (PDF) series is the best-seller in the world because of its problem-solving focus, mathematical accuracy and precision, and exceptional examples and problem sets. Selected and mentored by Stewart, Saleem Watson and Daniel Clegg continue his legacy of giving students the strongest

Introduction to the Chemistry of Food, (PDF) describes the molecular composition of food and the chemistry of its components. It offers college students an understanding of biochemical and chemical reactions that affect food quality and contribute to wellness. This innovative approach allows students in nutrition, food science, and culinology to