Category: E-Books

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

Europe is facing a contradiction: while governments try to control public spending, the demands on our healthcare systems continue to rise. The use of smart technologies and revolution can help to address the challenges faced by healthcare systems today, such as a shortage of healthcare professionals, an ageing population and

The focus of this ebook, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd edition (PDF) is on technology ventures — how they operate, start, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as “entrepreneurial

With strong stress on hands-on learning, The Complete Textbook of Phlebotomy, 5th Edition, (PDF) helps you develop the phlebotomy-related knowledge and skills you require to become a confident, competent health care professional. The 5th Edition paces learning by following key topics immediately with related exercises, merging textbook content and workbook

The eBook Life: The Science of Biology 11th edition (PDF) is active, engaging, and focused on teaching the skills that college students need in the majors biology course. New pedagogical features grab science students’ attention and give them a clear learning path through the textbook. Active learning is a priority