Category: E-Books

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Applied Numerical Methods with MATLAB for Engineers and Scientists 4th edition (PDF) is written for college students who want to learn and apply numerical methods in order to solve problems in science and engineering. As such, the methods are motivated by good problems rather than by mathematics. That said, sufficient

For beginner-level, two-semester, or three-semester courses in Calculus for Life Sciences. Demonstrates students how calculus is used to analyze phenomena in nature — while offering flexibility for instructors to teach at their required level of rigor Calculus for Biology and Medicine, 4th Edition, (PDF) motivates health and life science, majors,

The most successful new calculus textbook in the last 20 years The much-anticipated Briggs’ Calculus: Early Transcendentals 3rd edition (PDF) retains its hallmark features while introducing important advances and refinements. Briggs, Cochran, Gillett, and Schulz build from a foundation of meticulously crafted exercise sets, then draw math students into the narrative

An Introduction to Cognitive Psychology: Processes and Disorders 3rd edition (PDF) is a comprehensive introductory etextbook for undergraduate students. The 3rd edition of this well-established etextbook has been completely updated and revised to cover all the key areas of cognition, including perception, memory, attention, thinking and language. Uniquely, alongside chapters on