Category: E-Books

Marketing Research: An Applied Approach 5th Edition (PDF) is offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this textbook is much valued for its wealth of International and European case material, which is why we see strong sales of this

Comprehensively blends engineering concepts with economic theory – Contemporary Engineering Economics 6th edition (PDF) teaches engineers how to make smart financial decisions in an effort to create economical products. As manufacturing and design become an integral part of engineers’ work, they are required to make more and more decisions regarding

Handbook of Behavioral Medicine (PDF) presents an extensive overview of the current use of behavioral science techniques in the prevention, diagnosis, and treatment of various health-related disorders. Includes authors from education, social work, and physical therapy Features contributions from a variety of internationally recognized experts in behavioral medicine and related

The Philosophical Journey: An Interactive Approach 7th edition (PDF) is a textbook with readings that enhances comprehension of philosophical study by encouraging college students to explore, ponder, and actively participate in the learning process. Philosophy becomes a personal journey for many students through Lawhead’s unique pedagogy that introduces philosophical concepts

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around