Category: E-Books

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Lewis Vaughn’s Concise Guide to Critical Thinking (PDF) offers a clear, compact, and economical introduction to critical thinking and argumentative writing. Based on his best-selling text, The Power of Critical Thinking, Fifth Edition, this inexpensive volume is more manageable than larger textbooks yet more significant than many of the smaller

The Roots of Cognitive Neuroscience (PDF) takes a close look at what we can learn about our minds from how brain damage harms our cognitive and emotional systems. This approach has a rich and long tradition dating back to the 19th century. With the rise of new technologies, such as

Incorporating the very latest research throughout, Daniel Levi’s Group Dynamics for Teams, 5th edition (PDF) explains the basic psychological concepts of group dynamics, focusing on their application with teams in the workplace. Grounded in psychology research and a practical focus on organizational behavior issues, this engaging book helps readers understand and

The Psychopathology of American Capitalism, (PDF) synthesizes psychoanalytic and Marxist techniques in order to lighten the resistance to a socialization of the American economy, the suppression of the capitalist welfare state, and the protectionist discourses of anomalous American capitalism. After the Second World War, Republicans and Democrats effectively eliminated the