Category: E-Books

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Hornsby, Lial, Rockswold’s Graphical Approach to College Algebra 6th edition (PDF) covers functions through a consistent 4 part analytical process that asks college students to: 1) Examine the nature of the graph 2) Solve a typical equation graphically and analytically 3) Solve the related inequality graphically and analytically, and finally,

Stroud & Booth’s Engineering Mathematics 8th edition (PDF) is the best-selling introductory mathematics textbook for college students on engineering and science degree and pre-degree courses. Sales stand at more than half a million copies worldwide. Its one-of-a-kind programmed approach truly works! Thousands of students have discovered that by using this

Market-leading Rosen/Wen/Snodden Public Finance in Canada 5th edition (PDF) provides a modern treatment of the theory of public finance, and a thorough discussion of empirical issues from a Canadian perspective. Comprehensive yet flexible coverage includes an integrated introduction to expenditure and tax decisions (financing of expenditures in the chapters on

Daft/Samson/Donnet’s Fundamentals of Management, 6th Asia Pacific Edition, (PDF) is a strong foundation text providing a balance of broad, theoretical content with available language for students. This 6th Australian Edition features a new author on the team and includes updates to content based on the latest research. Together with current