Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Perfect for those studying biochemistry for the first time, Farrell/McDougal/Campbell’s Biochemistry, 9th Edition, (PDF) balances scientific detail with readability and tells you how principles of biochemistry affect your daily life. Designed comprehensively to help you succeed (and excel!), the ebook includes in-text questions that help you grasp key concepts, end-of-chapter

Real Estate Principles: A Value Approach 5th edition (PDF) demonstrates how value is central to virtually all real estate decision-making. College students using Ling and Archer should finish the course with a value-oriented framework and a set of decision making and valuation tools that can be applied in a variety

Health: The Basics, Mastering Health Edition 12th edition focuses health coverage on real-world topics that have the greatest impact on readers’ lives, keeping individuals hooked on learning and living well. Along with dynamic new interactive content and media, this book retains its hallmarks of currency, attractive design, accessibility, focus on

From an eminent specialist at the Cleveland Clinic and medical and surgical experts in this expanding field comes an up-to-date, multidisciplinary resource on transgender health care and surgery. Comprehensive Care of the Transgender Patient (PDF) by Dr. Cecile Ferrando, encompasses all aspects of transgender health care, starting with epidemiology and