Category: E-Books

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

Essentials of Life-Span Development 4e (PDF) was developed to help meet the ever-changing needs of psychology students in the lifespan course. Research shows that college students today learn in multiple modalities. Not only do their work preferences tend to be more visual and more interactive, but their study and reading

This award-winning science ebook uses the latest findings from brain-imaging technology and neuroscience research to take you on a journey into the human brain. Brain MRI scans and CGI illustrations reveal the brain’s anatomy in unprecedented detail. Step-by-step sequences unravel and simplify the complex processes of brain function, such as

The best-selling Campbell Biology, 11th Edition, (PDF) sets Australian and New Zealand students on the path to success in biology through its clear and interesting narrative, innovative use of art and photos, superior skills instruction, and fully integrated media resources to improve teaching and learning. To involve learners in developing

This unique textbook, A Conceptual Guide to Statistics Using SPSS (PDF), helps college students develop a conceptual understanding of a variety of statistical tests by linking the ideas learned in a statistics class from a traditional statistics textbook with the computational steps and output from SPSS. Each chapter begins with