Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

In The PDF eBook Chemistry: The Science in Context 5th Edition, the new coauthor Stacey Lowery Bretz, uses visualization tools ― based on Chemistry Education Research and focused on the particulate nature of matter ― to help science students self assess what they know before, during, and after each chapter.

Failed an exam, bungled an interview, screwed up a relationship, broken your diet, or stuffed up at work? Your brain is the key to getting back on track. In The Rubebr Brain, learn how to ‘rubberise’ your brain, making it more flexible and resilient. Deal with challenges in an optimal

Foundations of College Chemistry, 15th Edition, (PDF) is praised for its clear no-nonsense approach, accuracy, and direct writing style. Foundations’ straightforward and direct explanations emphasized problem-solving making it the most dependable textbook on the market. Its brief scope, proven track record, remarkable in-text examples, and problem sets, were all designed

Research Methods for Business: A Skill-Building Approach, 7th edition (PDF) is a straightforward and concise introduction for college students to the world of business research. The skill-building approach provides all students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s accessible and popular