Category: E-Books

A modern approach to macroeconomics – Williamson’s Macroeconomics 5th edition (PDF) uses a thoroughly modern approach by showing college students how to build macro economic models from micro economic principles. This approach helps to make the textbook consistent with the way macroeconomic research is conducted today. NOTE: This is the

Research Methods for Criminal Justice and Criminology (PDF) describes and illustrates criminal justice research topics, including ethics in research, research design, operationalization of variables, causation, sampling, validity, methods of data collection (including surveys), reliance on existing data, and reliability. For each approach, the ebook addresses the procedures and issues involved,

Understanding that a global humanities course is taught in varying ways, Gloria Fiero reconsiders the discipline for greater flexibility with The Humanistic Tradition, 7th Edition, (PDF). Enhanced by McGraw-Hill’s LearnSmart® and SmartBook®, Fiero offers a learning experience tailored to the requirements of each institution, instructor, and student. With the ability

Marketing your business through social media isn’t an option these days — it’s absolutely imperative. In this latest edition of the bestselling Social Media Marketing All-in-One For Dummies 4th edition (PDF/ePub), you’ll get comprehensive, expert guidance on how to use the latest social media platforms to reach customers, promote your

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as