Category: E-Books

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

Equip students with the critical leadership skills and a solid understanding of today’s theory needed to become effective and better business leaders in today’s turbulent times with Daft’s THE LEADERSHIP EXPERIENCE, 6th edition (PDF). Acclaimed author Richard Daft helps college students explore the latest thinking in leadership theory and contemporary

Built on the keystones of rhetoric, Everyone’s an Author, 2nd edition, (PDF) provides a strong base for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with video, sound and images. It shows students that the rhetorical skills

Discover the latest research and theory on bullying with this international reference from leading voices in the field The two-volume The Wiley Blackwell Handbook of Bullying: A Comprehensive and International Review of Research and Intervention (PDF) provides a comprehensive exploration of a wide range of research on bullying, broadly defined. School

Chemistry: A Molecular Approach, 5th edition (PDF) offers chemistry visually through multi-level images—macroscopic, molecular, and symbolic representations—to assist college students in seeing the connections between the world they see around them, the atoms and molecules that make the world, and the formulas they write down on paper. Interactive, digital versions