Category: E-Books

Business Analytics 2nd edition (Global) by James Evans teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. College students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and

Consumer Psychology, (PDF) approaches consumer psychology from a unique perspective – it covers the entire lifespan, from birth to old age. Youth and childhood are not discussed as special, different, and remote areas from the rest of consumer research but are incorporated into our development as humans. Consumption is observed

A decade after its first publication, Critical Media Studies: An Introduction (ePub/PDF) continues to shape and define the field of media studies, offering innovative approaches that enable readers to explore the modern media landscape from a wide variety of perspectives. Integrating foundational theory and contemporary research, this groundbreaking textbook offers

Development Across the Life Span 8th Global Edition (PDF) – For courses in Lifespan Development. A compelling blend of lifespan development research and applications, Feldman’s Development Across the Life Span 8e (Global Edition) provides a chronological overview of human development from the moment of conception through death, examining both the

Welcome to the sixth edition of Essentials Economics for Business. Sloman/Jones Essential Economics for Business, 6th Edition, (PDF) provides college students a brief, accessible and engaging introduction to the key principles of micro and macroeconomics, along with broader business-related topics, including business organization and strategy. Several cases and examples throughout