Category: E-Books

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards

Developed from celebrated Harvard statistics lectures, Hwang/Blitzstein’s Introduction to Probability, 2nd edition, (PDF) provides essential language and tools for randomness, understanding statistics and uncertainty. The ebook explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application

Applied Behavior Analysis: Fifty Case Studies in Home, School, and Community Settings is a vital textbook for graduate students, practitioners, and researchers in child and school psychology, behavior analysis, counseling, learning and instruction, and education. This singular volume model critical thinking and professional development in keeping with best practices and

In today’s world, the most pressing challenges for public economics are of macroeconomic nature: debt, pensions, fiscal sustainability  and income distribution, and. All these problems are formed by the phenomenon of aging and demographic transition.  Public Economics: The Macroeconomic Perspective, (PDF) addresses these issues with the assistance of state-of-the-art macroeconomic

While many skin lesions are pigmented, Dermatoscopy of Non-pigmented Skin Tumors: Pink – Think – Blink, (PDF) addresses non-pigmented lesions, which may be more complicated to diagnose. It discusses dermatoscopy not only as a trusted tool for diagnosis, but also for the monitoring of treatment outcomes after topical therapy. The