Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

George Ritzer’s Introduction to Sociology, 4th Edition, (PDF/ePub) shows college students the significance of sociology to their lives. While offering a rock-solid foundation, Ritzer shows traditional sociological concepts and theories, in addition to some of the most compelling contemporary social phenomena: globalization, the digital world, consumer culture, and the “McDonaldization”

With enhanced perspectives on child development, How Children Develop 5th Canadian Edition (ePub/PDF) acquaints you with basic concepts and significant discoveries in the field that are easy to understand and relevant to you. How Children Develop 5e Canadian continues to be the topically arranged textbook that researchers and teachers trust

Extensively reorganized and rewritten, the new Evolution 4th edition (PDF) — featuring a new coauthor: Mark Kirkpatrick (The University of Texas at Austin) — offers additional expertise in evolutionary genomics and genetics, the fastest-developing area of evolutionary biology. Directed toward an undergraduate audience, the PDF etextbook emphasizes the interplay between

Refining Biomass Residues for Sustainable Energy and Bioproducts (PDF) emphasizes the several biorefineries currently available and reviews their uses, challenges, and future developments. The utilization of several types of biomass residue to produce products like biofuels and biochemicals means biorefinery technology using biomass residues may turn ti be a one-stop