Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Plasmids are integral to biological research as models for innumerable mechanisms of living cells, as tools for creating the most diverse therapies, and as crucial helpers for understanding the dissemination of microbial populations. The role of plasmids in antibiotic resistance and virulence, together with the generalization of “omics” disciplines, has

The bestselling textbook, Earth: Portrait of a Planet, 5th edition (PDF) features stunning art, the most up-to-date science, and a plethora of online learning tools, all developed under the critical eyes of Stephen Marshak. Heavily revised with extraordinarily detailed photographs, animations, and maps, the text provides rich and engaging pedagogy,

Pediatric irritability, defined as increased proneness to anger relative to peers, is among the most common reasons for mental health referrals. The past 15 years have witnessed a dramatic rise in the empirical study of pediatric irritability with the goal of developing more effective methods of assessing and treating these

Verified in North America and abroad, this classic textbook has gained a reputation for excellent accuracy and mathematical rigour. Earlier editions have been praised for providing thorough and precise statements of theorems, using geometric reasoning in applied problems, and for providing a range of applications across the sciences. Penned in