Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they
Shapiro/Greenlaw’s Principles of Economics (PDF) covers the scope and sequence for a 2-semester principles of economics course. The textbook also includes many current examples, including; the controversy among economists over the Affordable Care Act (Obamacare), discussions on the great recession, the recent government shutdown, and the appointment of the United
The Torts Process, 9th Edition, (PDF/ePub/AZW3) uses a very student-friendly, procedurally-emphasized approach that relies on proven problem-and-cases education to illuminate the overarching structure and organization of tort law. Its lively mix of problems, notes, cases, and questions stimulate discussion and thought while providing a firm foundation in tort doctrine, history,
The thoroughly updated and revised Catalano’s Nursing Now! Today’s Issues, Tomorrow’s Trends 7th Edition (PDF) of this popular textbook examines the important trends and issues shaping the nursing profession today. Explore the evolution and history of nursing and examine the impact of an aging population on healthcare delivery. Continue the
Applied Statistics in Business and Economics 5th edition (PDF) provides real meaning to the use of statistics in the real world by using real business situations and real data examples while appealing to the students to know the why rather than just the how. 4 distinct objectives have been met