Category: E-Books

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

The sustainability of the environment is an upcoming global issue at present. An unsustainable or deteriorating environment is a matter of worry as it has threatened the survival of living creatures. Lately, climate change has been a matter of great concern at a global platform due to imbalances in the

The focus of this ebook, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd edition (PDF) is on technology ventures — how they operate, start, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as “entrepreneurial

The Oxford Case Histories in Lung Cancer eBook contains a comprehensive selection of 40 clinical cases that reflects the multidisciplinary approach to the management of lung cancer. Written by authors specialising in respiratory medicine, pathology, oncology, palliative care, radiology, and thoracic surgery, the cases cover both incidents commonly faced in

An In-depth Introduction to Juvenile Justice The Juvenile Justice System: Delinquency, Processing, and the Law, 8th Edition, (PDF)is a comprehensive analysis of the juvenile justice system that examines how juvenile defenders are described and classified and utilizes the existing literature to illustrate the important stages of juvenile processing and current