Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Publicado inicialmente há mais de três décadas, Farmacologia básica e clínica chega à sua 13ª edição no mais alto nível de excelência acadêmica e editorial. A obra permanece fiel ao compromisso de unir a ciência básica da farmacologia à prática clínica, apresentando informações que abordam a seleção, a utilização e

A simple English guide to intellectual property law Whether you are in the world of creative arts or business, you need to understand the laws that govern your work. But given the complex terminology that surrounds patents, trademarks, copyrights, and other intellectual property rights, this isn’t easy. Enter, Patent, Copyright

Develops Professional Communication Skills Ensuing in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another radical change: the rise of mobile communication. In Excellence in Business Communication, 12th Global Edition, (PDF) of Boveé and Thill’s, the most recent and

Managerial accounting taught through real-world business application Braun/Tietz’s bestseller, Managerial Accounting, 5th Edition (PDF) helps accounting students see how managerial accounting notions are used in business to make decisions. By providing actual accounting decisions made in companies like Macy and Target’s, the textbook’s concise coverage of the core concepts better