Category: E-Books

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Knapp’s Contemporary Auditing 11th edition (PDF) prepares readers for the challenging responsibilities faced in the challenging public accounting profession. This ecasebook stresses the “people” aspect of independent audits. Students learn how to avoid “audit failures” most often due to client personnel who intentionally subverts an audit or due to auditors

Throughout Psychology, 5th Edition, (PDF), expert authors Saundra Ciccarelli and J. Noland White employ a learner-centered, assessment-driven approach that maximizes college student engagement, and helps educators keep their students on track. The authors draw college students into the discipline by showing how psychology relates to their own lives. Clear learning

The ebook Biological Anthropology of the Human Skeleton 3rd edition (PDF) is an indispensable resource on advanced methods of analysis of human skeletal and dental remains in archaeological and forensic contexts. Biological Anthropology of the Human Skeleton 3e has become a key reference for human osteologists, bioarchaeologists, and paleopathologists throughout

The International System of Units, the SI, provides the basis for all measurements in science, economics, engineering, and society. The SI has been fundamentally revised in 2019. The new SI is a universal and highly stable unit system based on invariable constants of nature. Its implementation lies on quantum metrology