Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

A Skills-oriented, Practical Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is difficult than ever. Strategic Management, 16th Global Edition, (PDF) captures the complexity of the present business environment and provides the latest skills and concepts with unequaled clarity, helping university students develop their own leading-edge strategy

Mental Health Concepts and Techniques for the Occupational Therapy Assistant, 5th Edition, (PDF) of Mary Beth Early’s best-seller remains the only resource specifically developed to prepare occupational therapy assistant students to work successfully with clients with mental health issues across all practice settings. Packed with up-to-date, evidence-based practice information and

With a focus on problem-solving and critical thinking, Dugopolski’s College Algebra, 6th Edition, (PDF) provides students the vital strategies to help them develop the understanding and assurance they need to be successful in this course. Students will find sensibly placed learning aids and evaluate tools to help them do the

First Aid for the USMLE Step 1 2021, 31st Edition, (PDF) stays the most trusted name in USMLE® review―just ask any medical student! Rapid Review section for effective last-minute preparation About 1,400 must-know topics with mnemonics to stress your study Extra material and real-time updates exclusively at FirstAidTeam.com The new