Category: E-Books

Preliminary mathematics textbook for college students on engineering and science degree and pre-degree courses. Its exclusive programmed approach takes students through the mathematics they need in a step-by-step fashion with a wealth of exercises and examples. Engineering Mathematics, 7th Edition, (PDF) stresses that students engage with it by asking them

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

Computer Science: An Object-Oriented Approach Using C++, (PDF) has two primary objectives: to impart the basic principles of programming as outlined in the ACM curriculum for a CS1 class and to teach the fundamental constructs of the C++ language. While C++ is a professional and complex language our experience has

Packed with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, 3rd Edition, (PDF) prepares managers and students alike to make ethical decisions in today’s complex, global environment. Bestselling authors Sarah D. Stanwick and Peter A. Stanwick describe the fundamental importance of ethical leadership, decision making, and strategic

Social Groups in Action and Interaction, 2nd Edition, (PDF) reviews and evaluates the human group as it operates to build both social good and, potentially, social harm. It condenses current knowledge and modern research, with real-world examples in concise yet interesting chapters, to assist students to understand and predicting group