Category: E-Books

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd edition (PDF) Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Instagram, Facebook, LinkedIn, YouTube, Snapchat, and Pinterest, this ebook explores and analyzes journalism, public relations, broadcasting,

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Well-integrated and clear, Managing Human Resources, 12th Edition, (PDF) uses the authors’ (Jackson/Schuler/Werner) well-established Integrative Framework for Managing Human Resources to explain specific human resource (HR) activities including recruitment, performance management, training, and compensation. An important learning objective for students using Managing Human Resources is to build an understanding of

This comprehensive and practical handbook provides step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format targeted at both experienced and also novice entrepreneurs, Szycher’s Practical Handbook of Entrepreneurship and Innovation (PDF) covers all legal, technical, financial and governmental hurdles facing startups.

Concise, portable, and user-friendly, The Washington Manual of Surgery, 7th Edition (PDF), focuses on the essential information you need to know for successful care of patients with surgical disease. This bestselling reference ebook presents brief, logical approaches to the management of patients with comprehensive surgical problems. Throughout the manual, content