Category: E-Books

In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.

The insects: structure and function has been the standard textbook in the field since the first edition published over forty years ago. Building on the strengths of Chapman’s original textbook, this long-awaited, The Insects 5th edition (PDF) has been expanded and revised by a team of eminent insect physiologists, bringing

Macionis’ Sociology, 16th Edition, (PDF) empowers students to see the world around them through a sociological lens, assisting them in better understanding their own lives and the world we all share. John Macionis, the author of the best-selling Introductory Sociology franchise over the past three decades, takes students gradually through

A Textbook of Community Nursing, 2nd edition (PDF) is a comprehensive and evidence-based introduction covering the full range of professional topics, including professional approaches to public health, care, eHealth, therapeutic relationships and the role of community nursing in mental health. The new 2nd edition has been updated throughout, including new

Derivatives 2nd edition (PDF) makes a special effort throughout the textbook to explain what lies behind the formal mathematics of hedging and pricing. Questions ranging from ‘how are forward/future prices determined?’ to ‘why does the Black-Scholes formula have the form it does?’ and ‘what is a call option?’ ‘how to