The gold benchmark for today’s marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice. The world of marketing is changing daily –and in order for students to have a competitive edge, they need an ebook that reflects
Introduce your students to the significant new features that the latest version of Microsoft Office has to propose with the focused approach found in MICROSOFT Office 365 & WINDOWS 2019: Comprehensive (PDF). Part of the renowned Shelly Cashman Series, this edition continues the series’ strong history of innovation with an
This ebook Retail Analytics: Integrated Forecasting and Inventory Management for Perishable Products in Retailing (PDF) addresses the challenging task of inventory management and demand forecasting in retailing. It analyzes how information from point-of-sale (PoS) scanner systems can be used to improve inventory decisions and develops a data-driven approach that integrates
Edited by a prominent expert in the field with contributions from experienced researchers in fibers and textiles, Handbook of Fibrous Materials, 2 Volumes, (PDF) reviews the present state of fibrous materials and offers a broad overview of their use in research and development. Volume One emphasizes the classes of fibers,
Get ready for the real world of family nursing care! Discover family nursing the way it’s practiced today—with a theory-guided, evidence-based method to care throughout the family life cycle that responds to the requirements of families and adjusts to the shifting dynamics of the health care system. From health promotion