Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

To describe the fundamentals of public policy, Anderson’s Public Policymaking, 8th Edition, (PDF), focuses on the process behind the drafting of legislation. By examining the individual steps-from recognizing a problem, to agenda-setting, to revision, evaluation, or termination of a policy-students are able to observe how varying factors influence the creation of policy.

Missed Lectures? Tough Test Questions? Not Enough Time? Fortunately for you, there is Schaum’s Outlines. Over 40 million students have trusted Schaum’s to help them excel in the classroom and on exams. Schaum’s is the key to faster learning and higher grades in each subject. Every Outline provides all the

Superbly illustrated, easy to read, and clinically relevant, Gray’s Anatomy for Students, 4th Edition, (PDF) is medical students’ go-to textbook for essential information in human anatomy. This fully revised Fourth volume focuses on the core information students need to know, in an easy-access format and with additional multimedia tools that

Designed for the one-semester anatomy and physiology course, Hole’s Essentials of Human Anatomy and Physiology, 14th Edition, (PDF/ePub) assumes no previous science knowledge and supports basic topics with clinical applications, making difficult concepts related to college students pursuing careers in the allied health field. The Learn, Practice, and Access system