Category: E-Books

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards

Hormones, Brain and Behavior, 3rd Edition (PDF) offers a state-of-the-art overview of hormonally-mediated behaviors, including an extensive discussion of the effects of hormones on fish, insects, birds, rodents, amphibians, and humans. Entries have been carefully designed to provide a valuable source of information for researchers and students in neuroendocrinology and

Emphasizes on current issues, real companies, and pragmatic business situations Business Mathematics, 14th Edition, (PDF)  by Clendenen and Salzman communicates students the mathematical skills they need for success in business, stressing mastery of business concepts and scenarios that need a mathematical solution. With a strong emphasis on current issues, real

Lippincott Fast Facts for NCLEX-RN 2nd edition (ePub) is designed as a quick and easy review for nursing students to use when preparing for the licensing examination. With thousands of facts, the ebook covers all aspects of nursing care. Each up-to-date fact has been thoroughly reviewed by some of the

Psychoanalysis is often associated with Sigmund Freud, but this comparison ignores the wide range of clinical practices, observational methods, general theories, and cross-pollinations with other disciplines that characterize contemporary psychoanalytic work. Central psychoanalytic concepts to do with unconscious motivation, primitive forms of thought, defence mechanisms, and transference form a backbone