Category: E-Books

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

Real-world applications in Financial Markets and Institutions 9th global edition (PDF) help university students navigate the shifting financial landscape – Financial Markets and Institutions 9e (global) takes a practical approach to the changing landscape of financial institutions and markets. Best-selling authors Stanley G. Eakins and Frederic S. Mishkin use core

Structural Dynamics: Concepts and Applications (PDF) emphasizes on dynamic problems in civil, mechanical and aerospace engineering through the equations of motion. The text describes structural response from dynamic loads and the modeling and calculation of dynamic responses in structural systems. A number of applications is included, from various engineering disciplines.

An Introduction to Cognitive Psychology: Processes and Disorders 3rd edition (PDF) is a comprehensive introductory etextbook for undergraduate students. The 3rd edition of this well-established etextbook has been completely updated and revised to cover all the key areas of cognition, including perception, memory, attention, thinking and language. Uniquely, alongside chapters on

Promotes an awareness of the complexities and dimensions involved in caring for people from diverse cultural backgrounds The ebook Spector’s Cultural Diversity in Health and Wellness, 9th edition, (PDF) examines the differences existing within North America by probing the consumers, health care system, and examples of traditional health beliefs and