Category: E-Books

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region

New Venture Creation: Entrepreneurship for the 21st Century, 10th edition (PDF) is about the process of getting a new venture started, successfully harvesting it, growing the venture, and starting again. The ebook presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through case studies,

The ebook Principles of Responsible Management: Global Sustainability, Responsibility, and Ethics (PDF) offers an scientifically sound, international, and strictly practice-related perspective. It is the first official textbook of the United Nations for the Principles for Responsible Management Education (PRME) academic network, and a reference ebook for companies of the United

Make human resources work for you. Strategic Human Resource Management, 4th Edition, (PDF) shows you how through its exceptional system of concept integration. Most human resources textbooks give you the concepts without showing you the connections to real life. This ebook lets you see both sides of human resources: the

There are ebooks on statistical methods and books on statistical theory. This is neither. Statistics: Concepts and Controversies 10e is an ebook on statistical ideas and reasoning and their relevance to public policy and the human sciences, from medicine to sociology. We have included many elementary numerical and graphical techniques