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A practice-oriented learning system that breaks the traditional textbook mold To assist college students focus on the most vital concepts–and efficiently practice application of those concepts–Parkin/Bade’s Foundations of Microeconomics, 7th edition (PDF) is structured around a Checklist/Checkpoint system. The outcome is a patient, confidence-building program that enables students to use
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s
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